This Gigi Hadid-approved Indie Brand Lands Stateside

MILAN – Italian indie label Collanine Colorate, which has attracted a loyal local following thanks to its colorful beaded necklaces is landing Stateside — with a little help from Gigi Hadid. The brand founded by Lorenzo Franchini and Giacomo Giovagnoli is opening pop-ups at Hadid’s Guest in Residence stores.

This Gigi Hadid-approved Indie Brand Lands Stateside. MILAN – Italian indie label Collanine Colorate, which has attracted a loyal local following thanks to its colorful beaded necklaces is landing Stateside — with a little help from Gigi Hadid. The brand founded by Lorenzo Franchini and Giacomo Giovagnoli is opening pop-ups at Hadid’s Guest in Residence stores. The first will run at the brand’s Los Angeles outpost from May 21 to 23, to be followed by one at the New York location from May 27 to 29. The activation is the evolution of a partnership that sparked organically between Collanine Colorate and the fashion label Hadid established in 2022. In an interview with WWD, Franchini recalled the serendipitous moments that led to the tie-up. These included the mutual connection with Margherita Moro, the Italian stylist that has worked on Gues...