The Royal Pop Collab Is The Labubu Zesty Men Everywhere Were Waiting For

For the better part of 18 months, grown men have watched their partners, their colleagues, and half of TikTok clip plush Labubu figures to handbags worth more than a decent used car. The appeal was obvious. The execution, for most blokes, was not. You understood the flex. You understood the culture. You just weren’t about to dangle a wide-eyed plush monster from your weekender and pretend it felt right. Swatch and Audemars Piguet have now solved that problem. And they’ve done it with a pocket watch, of all things.

The Royal Pop Collab Is The Labubu Zesty Men Everywhere Were Waiting For. For the better part of 18 months, grown men have watched their partners, their colleagues, and half of TikTok clip plush Labubu figures to handbags worth more than a decent used car. The appeal was obvious. The execution, for most blokes, was not. You understood the flex. You understood the culture. You just weren’t about to dangle a wide-eyed plush monster from your weekender and pretend it felt right. Swatch and Audemars Piguet have now solved that problem. And they’ve done it with a pocket watch, of all things. The Royal Pop collection, dropping tomorrow (May 16) at selected Swatch boutiques worldwide, is a set of eight Bioceramic pocket watches built around the Royal Oak’s iconic octagonal silhouette. Not a wristwatch. Not a bracelet. A 40mm, hand-wound mechanic...