Stephen Curry signs sneaker deal with Li-Ning after long Under Armour stint

Stephen Curry spent over a decade with Under Armour. Thos Robinson / Getty ImagesJune 1, 2026 6:47 pm EDT Updated Golden State Warriors star Steph Curry announced on social media he’s reached an agreement to...

Stephen Curry signs sneaker deal with Li-Ning after long Under Armour stint. Stephen Curry spent over a decade with Under Armour. Thos Robinson / Getty Images June 1, 2026 6:47 pm EDT Updated Golden State Warriors star Steph Curry announced on social media he’s reached an agreement to take Curry Brand to Li-Ning after spending most of last season as a sneaker free agent. ESPN reported the deal is for 10 years and will have basketball, athleisure and a full golf line. Curry can also sign athletes under his brand. “The future of Curry Brand will be powered by a company truly rooted in sports and innovation,” Curry said in the social media post. “A partner dedicated to creating quality products with sneakers that I believe in that will continue to deliver at the highest level ... Together, we will continue the Curry brand mission with storie...