Samsung's renaming its foldables to beat Apple, but the logic doesn't quite fold

Samsung has fully embraced the “Ultra” tagline to market some products in its portfolio as being the very best. The Galaxy S26 Ultra, for example, is the best flagship in this series. It's the same story for the Galaxy Tab S11 Ultra. Soon, we might see a similar move being made for its Galaxy Z Fold series.

Samsung's renaming its foldables to beat Apple, but the logic doesn't quite fold. Samsung has fully embraced the “Ultra” tagline to market some products in its portfolio as being the very best. The Galaxy S26 Ultra, for example, is the best flagship in this series. It's the same story for the Galaxy Tab S11 Ultra. Soon, we might see a similar move being made for its Galaxy Z Fold series. It's been rumored for the longest time that Samsung will launch two Galaxy Z Fold models this year. There's an entirely new model that's often been referred to as the Galaxy Z Fold Wide. It will have a 4:3 aspect ratio and will compete with Apple's first foldable iPhone, which is also expected to have a similar aspect ratio. Samsung may launch this phone as the Galaxy Z Fold 8. What happens then to the Galaxy Z Fold 7's successor? If the rumors turn out t...