Pokémon Co. announces "immersive Pokémon experience" set to tour Europe in 2027

Time to become the very best Moment Factory and Mitsui Fudosan have announced a partnership with The Pokémon Company International to develop a new immersive Pokémon experience designed to tour in select locations and slated to debut in Europe in the spring of 2027.

Pokémon Co. announces "immersive Pokémon experience" set to tour Europe in 2027. Time to become the very best Moment Factory and Mitsui Fudosan have announced a partnership with The Pokémon Company International to develop a new immersive Pokémon experience designed to tour in select locations and slated to debut in Europe in the spring of 2027. Using interactive technology and innovative storytelling, the collaboration will faithfully bring Pokémon to life by bringing fans together in the real world and allowing them to step into the role of a Trainer in unique ways. This collaboration will unite an international multidisciplinary team—including Mitsui Fudosan’s expertise in creating large-scale destinations and real-world experiences, Moment Factory’s pioneering immersive storytelling, and the iconic Pokémon brand—to deliver an innovati...