Marc Jacobs Beauty Relaunches With A New Look But The Same Spirit

Every beauty lover has the one product that got away, whether their discontinued favorite is a perfect lipstick shade or a foundation franchise. But in the case of Marc Jacobs Beauty, the entire line was quietly discontinued about five years ago after earning a devoted following, and the yearning for its long-gone products has never ceased.

Marc Jacobs Beauty Relaunches With A New Look But The Same Spirit. Every beauty lover has the one product that got away, whether their discontinued favorite is a perfect lipstick shade or a foundation franchise. But in the case of Marc Jacobs Beauty, the entire line was quietly discontinued about five years ago after earning a devoted following, and the yearning for its long-gone products has never ceased. Ever since Marc Jacobs Beauty 2.0 was initially announced a couple of years ago, people have been waiting with bated breath, and now it’s nearly here. Marc Jacobs Beauty made its original debut under LVMH’s beauty incubator, Kendo, and is relaunching under the helm of Coty on Sephora.com in June and in Sephora stores this September. Its first campaign captures the spirit of the brand through images that are simultaneously a throwback an...