Marc Jacobs Beauty Is Back — and Betting Big on Self-Expression

Marc Jacobs has spent more than three decades creating characters. There were the grunge girls who scandalized fashion in the early ’90s, the uptown society swans, the downtown club kids, the ingénues and the misfits who have long populated his runways. But the fantasy was never confined to the clothes. It also lived in the lashes, the liner, the attitude. Beauty was always an integral part of the storytelling.

Marc Jacobs Beauty Is Back — and Betting Big on Self-Expression. Marc Jacobs has spent more than three decades creating characters. There were the grunge girls who scandalized fashion in the early ’90s, the uptown society swans, the downtown club kids, the ingénues and the misfits who have long populated his runways. But the fantasy was never confined to the clothes. It also lived in the lashes, the liner, the attitude. Beauty was always an integral part of the storytelling. Now, five years after Marc Jacobs Beauty disappeared from shelves, the beloved makeup line is making its return, bringing a welcome dose of color, personality and irreverence. On June 1, Marc Jacobs Beauty officially returns, launching exclusively at Sephora in one of the most anticipated relaunches in beauty. For longtime devotees, it is the resurrection of a cult fa...