Google and Samsung’s new smartglasses solve the biggest problem with wearable tech: Looking weird

We’ve got proof that smartglasses are finally being taken seriously by tech brands, because by relinquishing control over design, they’re working hard to remove one of the biggest hurdles people face before purchase. It’s all about choice of design, and at Google I/O, Samsung and Google showed and said all the right things, which may lead to smartglasses entering their golden age.

Google and Samsung’s new smartglasses solve the biggest problem with wearable tech: Looking weird. We’ve got proof that smartglasses are finally being taken seriously by tech brands, because by relinquishing control over design, they’re working hard to remove one of the biggest hurdles people face before purchase. It’s all about choice of design, and at Google I/O, Samsung and Google showed and said all the right things, which may lead to smartglasses entering their golden age. Brand partnerships matter An understanding of design During the Google I/O 2026 keynote presentation, the first models in Samsung’s line of smartglasses were officially revealed for the first time. They aren’t designed by Samsung, and have instead been made with eyewear brands Gentle Monster and Warby Parker. It’s a fascinating collaboration. The eyewear brands hav...