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Ferrari Wanted To Take On Chinese Evs With The Luce Then The Backlash Started
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Ferrari wanted to take on Chinese EVs with the Luce - then the backlash started

May 30, 2026 @BBCNews, Osmond Chia BBC

The Luce does not have the low-slung profile of a typical Ferrari. Powered by electric motors, it also does not have the distinctive engine noise.

Ferrari wanted to take on Chinese EVs with the Luce - then the backlash started. The Luce does not have the low-slung profile of a typical Ferrari. Powered by electric motors, it also does not have the distinctive engine noise. "This is supposed to be innovation? I wonder what Enzo Ferrari would say," Italy's deputy prime minister and transport minister Matteo Salvini said, referring to the company's founder. The Luce "looks like anything but a car from the prancing horse", he added. While some on the internet have praised the car, for example, as a "masterclass" of design, there is no shortage of critics. An "abomination", one commenter said. "Enzo Ferrari will rise from his grave and take control of the company again," wrote another. Some social media users drew comparisons to the far cheaper Nissan Leaf and Chinese EVs, suggestions Fer...