Certain tortillas are now being marketed as ‘GLP-1 friendly.’ What does that even mean?

Food manufacturers are trying to cash in on the popularity of weight-loss medications such as Ozempic and Mounjaro, with a growing number of easy, grab-and-go meals and snacks being sold as “GLP-1 friendly.”

Certain tortillas are now being marketed as ‘GLP-1 friendly.’ What does that even mean?. Food manufacturers are trying to cash in on the popularity of weight-loss medications such as Ozempic and Mounjaro, with a growing number of easy, grab-and-go meals and snacks being sold as “GLP-1 friendly.” These labels might highlight that a meal or snack is higher in protein and fiber, or simply a smaller portion size than other options — although consumers should be skeptical of any health benefits, experts say. “A GLP-1 friendly label is good in theory, but it’s bulls***. There’s no real science behind it,” Dr. Zaid Fadul, a physician and former U.S. Air Force flight surgeon, told The Independent. Nearly one in five American adults has used a GLP-1 at some point. On average, within six months of starting the medication, a household spends 5 perce...