Apple’s iPhone 18 Pro Strategy Means Cancelling Cosmic Orange

The premium smartphone market is becoming increasingly competitive. As the annual performance increase continues to shrink, design becomes a key battleground. Looking different is just as important as higher specifications and increased performance. This week, reference models of the upcoming iPhone 18 Pro models leaked, showing how Apple will use cosmetics to boost iPhone sales.

Apple’s iPhone 18 Pro Strategy Means Cancelling Cosmic Orange. The premium smartphone market is becoming increasingly competitive. As the annual performance increase continues to shrink, design becomes a key battleground. Looking different is just as important as higher specifications and increased performance. This week, reference models of the upcoming iPhone 18 Pro models leaked, showing how Apple will use cosmetics to boost iPhone sales. There are three base colors (light blue, black and silver cosmetics), but the use of Dark Cherry as a signature color for the iPhone 18 Pro family is a calculated design decision to maintain retail momentum in the face of rising manufacturing costs and growing consumer reluctance to upgrade their smartphones. The iPhone 18 Pro Will Stand Out In A Volatile Premium Market Smartphone manufacturers are us...